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Financial | Benefit Cosmetics
March 24, 2022
This statistic shows the most popular financial companies of that part of the German population, with a strong preference for the cosmetics brand "Benefit Cosmetics", compared to the total population.
Especially noticeable is the increased value for Paypal, Cosmosdirekt, Barmer, as well as the negative correlation with Bkk, R+V, Aok.
This bar chart visualizes, how an affinity for the brand "Benefit Cosmetics" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have a preference for "Paypal" is increased by 85.92% .
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