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Beauty Influencer | Benefit Cosmetics
March 24, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a high affinity for the cosmetics brand "Benefit Cosmetics", in comparison to the total population.
Especially pronounced is the positive relation to Dagibee and Paola Maria, as well as the decreased value for Yuya and Safiya Nygaard.
This bar chart visualizes, how an affinity for the brand "Benefit Cosmetics" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have a preference for "Dagibee" is increased by 16.76% .
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