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Fashionfast | Benefit Cosmetics
March 24, 2022
This statistic visualizes the most popular fast fashion brands of that part of the German population, with a strong preference for the cosmetics brand "Benefit Cosmetics", in comparison to the total population.
Extremely noticeable is the increased value for Mango, Zara, Guess, as well as the negative correlation with Kik, C&A, Dresslily.
This bar chart visualizes, how a preference for the brand "Benefit Cosmetics" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have an affinity for "Mango" is increased by 229.91% .
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