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Beauty | Benefit Cosmetics
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a strong preference for the cosmetics brand "Benefit Cosmetics", in comparison to the total population.
The largest outliers in the positive range are: Benefit, Bobbi Brown Cosmetics, La Roche Posay and in the negative range are: Gilette, Axe/Lynx/Ego, Old Spice.
This bar chart visualizes, how an affinity for the brand "Benefit Cosmetics" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have an affinity for "Benefit" is increased by 317.1% .
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