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Values | Benefit Cosmetics
March 24, 2022
This statistic visualizes the most important values of that part of the German population, with a strong preference for the cosmetics brand "Benefit Cosmetics", in comparison to the total population.
Extremely noticeable are the positive values for Astrology, Vegan lifestyle, Sustainability and the negative values for Minimalism, Christianity, Islam.
This bar chart visualizes, how a preference for the brand "Benefit Cosmetics" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have an affinity for "Minimalism" is decreased by 102.6% .
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