Statistic regarding Benefit Cosmetics customers: most popular travel magazines

AIlon has analyzed 1259 people from Germany who have a very high affinity to Benefit Cosmetics and compared the mean values with a representative sample of the population.

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Travel Magazine | Benefit Cosmetics

March 24, 2022

This statistic visualizes the most popular travel magazines of that part of the German population, with a strong preference for the cosmetics brand "Benefit Cosmetics", compared to the total population. The preference for the magazine "DAV Panorama" is clearly increased, while it is clearly decreased for the the magazine "Lufthansa Magazine".

This bar chart visualizes, how a preference for the brand "Benefit Cosmetics" correlates with an affinity for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have a preference for "DAV Panorama" is increased by 1.15% .

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