Statistic regarding Gerry Weber customers: most popular food influencers

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

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Food Influencer | Gerry Weber

March 23, 2022

This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the fashion label "Gerry Weber", in comparison to the total population. The largest deviations in the positive range are: Jamie Oliver and So Vegan and in the negative range are: Alfons Schuhbeck and Krautkopf.

This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have an affinity for "Jamie Oliver" is increased by 1.26% .

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