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Media channel affinities | Gerry Weber
March 23, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the fashion label "Gerry Weber", compared to the total population.
Extremely pronounced is the positive relation to Podcast, Radio, TV, as well as the negative relation to Influencer, Snapchat, Spotify.
This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "Podcast" is increased by 69.09% .
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