Statistic regarding Gerry Weber customers: most popular travel magazines

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

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Travel Magazine | Gerry Weber

March 23, 2022

This statistic visualizes the favorite travel magazines of that part of the German population, with a high affinity for the fashion label "Gerry Weber", compared to the total population. The affinity for the magazine "Lufthansa Magazine" is clearly decreased.

This bar chart visualizes, how a preference for the brand "Gerry Weber" correlates with a preference for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have an affinity for "Lufthansa Magazine" is decreased by 0.39% .

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