Statistic regarding Gerry Weber customers: most popular economy magazines

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

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Economy Magazine | Gerry Weber

March 23, 2022

This statistic visualizes the favorite economy magazines of that part of the German population, with a strong preference for the fashion label "Gerry Weber", in comparison to the total population. The affinity for the magazines "T3N" and "Gründerszene" is moderately increased, while it is strongly decreased for the the magazines "Manager Magazin" and "Wirtschaftswoche".

This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have an affinity for "Manager Magazin" is decreased by 1.72% .

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