Statistic regarding Gerry Weber customers: proportion of people with a migration background

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

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Immigration | Gerry Weber

March 23, 2022

This statistic shows the proportion of people with a migration background of that part of the German population, with a strong preference for the fashion label "Gerry Weber", in comparison to the total population. The numbers for Non-immigrant are increased, while the values for Immigrant are decreased compared to the total population.

This bar chart compares the "Gerry Weber" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute Non-immigrant is applicable to 90.23% of the "Gerry Weber" customers, in contrast to 87.8% for the total german population.

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