Statistic regarding Gerry Weber customers: most popular cell phone providers and messenger services

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

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Communication | Gerry Weber

March 23, 2022

This statistic shows the preferred cell phone providers and messenger services of that part of the German population, with a high affinity for the fashion label "Gerry Weber", in comparison to the total population. Very pronounced is the increased value for Telekom and Orange, as well as the negative correlation with O2 and 1&1.

This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have an affinity for "O2" is decreased by 17.69% .

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