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Lifestyle | Gerry Weber
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the fashion label "Gerry Weber", in comparison to the total population.
Especially noticeable are the positive values for Shopping on weekly markets, Manicure, Skin care and the negative values for Riding the bus, Clubbing, Nutzt CTV.
This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "Shopping on weekly markets" is increased by 45.8% .
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