Statistic regarding Gerry Weber customers: favorite fast fashion brands

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Gerry Weber

March 23, 2022

This statistic visualizes the favorite fast fashion brands of that part of the German population, with a high affinity for the fashion label "Gerry Weber", compared to the total population. Very pronounced is the positive correlation with C&A, S. Oliver, Kik, as well as the negative relation to New Yorker, Primark, H&M.

This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "New Yorker" is decreased by 29.67% .

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