Statistic regarding Gerry Weber customers: most popular home&living magazines

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Gerry Weber

March 23, 2022

This statistic shows the favorite home&living magazines of that part of the German population, with a strong preference for the fashion label "Gerry Weber", compared to the total population. The affinity for the magazines "Landidee" and "Landidee Wohnen und Deko" is considerably increased, while it is moderately decreased for the the magazines "Wohnen" and "Das Haus".

This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have an affinity for "Landidee" is increased by 2.54% .

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