Statistic regarding Gerry Weber customers: favorite fast fashion brands

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Gerry Weber

March 23, 2022

This statistic visualizes the preferred fashion brands of that part of the German population, with a strong preference for the fashion label "Gerry Weber", compared to the total population. The largest deviations in the positive range are: Gerry Weber, Triumph, Bogner and in the negative range are: Jack And Jones, New Balance, Adidas.

This bar chart visualizes, how a preference for the brand "Gerry Weber" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "Gerry Weber" is increased by 73.59% .

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