Statistic regarding Gerry Weber customers: most popular national newspapers

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Gerry Weber

March 23, 2022

This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the fashion label "Gerry Weber", compared to the total population. The affinity for the newspapers "Neue Presse", "TAZ", "Die Welt Kompakt" is strongly increased, while it is clearly decreased for the newspapers "BILD", "Handelsblatt", "Frankfurter allgemeine Zeitung".

This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have an affinity for "BILD" is decreased by 1.8% .

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