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Shopping | Gerry Weber
March 23, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the fashion label "Gerry Weber", in comparison to the total population.
Especially pronounced is the increased value for Madeleine, Heine, Schwab, as well as the negative relation to Mister Spex, Wish, Aliexpress.
This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "Madeleine" is increased by 40.17% .
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