Statistic regarding Gerry Weber customers: most popular union magazines

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

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Union Magazine | Gerry Weber

March 23, 2022

This statistic visualizes the favorite union magazines of that part of the German population, with a strong preference for the fashion label "Gerry Weber", in comparison to the total population. The preference for the magazine "Vorwärts" is considerably increased, while it is considerably decreased for the the magazine "Metallzeitung".

This bar chart visualizes, how a preference for the brand "Gerry Weber" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "Metallzeitung" is decreased by 0.64% .

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