Statistic regarding Gerry Weber customers: favorite chemical companies

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Chemical | Gerry Weber

March 23, 2022

This statistic visualizes the favorite chemical companies of that part of the German population, with a strong preference for the fashion label "Gerry Weber", compared to the total population. Especially pronounced is the increased value for Total, Star, Aral, as well as the negative correlation with Evonik, Omv, Avia.

This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "Total" is increased by 19.78% .

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