Statistic regarding Gerry Weber customers: favorite organic cosmetics brands

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

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Beautyorganic | Gerry Weber

March 23, 2022

This statistic shows the favorite organic cosmetics brands of that part of the German population, with a strong preference for the fashion label "Gerry Weber", in comparison to the total population. Extremely pronounced is the increased value for Kneipp and Weleda, as well as the negative relation to Speick and Alterra.

This bar chart visualizes, how a preference for the brand "Gerry Weber" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "Kneipp" is increased by 41.95% .

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