Statistic regarding Old Spice customers: most popular entertainment influencers

AIlon has analyzed 1554 people from Germany who have a very high affinity to Old Spice and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Old Spice

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the cosmetics brand "Old Spice", in comparison to the total population. The largest outliers in the positive range are: Dwayne Johnson, Inscope21, Tedros Teclebrhan and in the negative range are: Daniela Katzenberger, Guido Maria Kretschmer, Sascha Grammel.

This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have a preference for "Dwayne Johnson" is increased by 18.08% .

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