This study is based on a small sample and is not entirely current.
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Create current statisticsAutomotive Magazine | Old Spice
March 24, 2022
This statistic visualizes the favorite automotive magazines of that part of the German population, with a high affinity for the cosmetics brand "Old Spice", compared to the total population.
The preference for the magazines "Auto Zeitung" and "Auto Motor Sport" is strongly increased, while it is clearly decreased for the the magazines "9ELF" and "Octane Magazine".
This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "Auto Zeitung" is increased by 164.48% .
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