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Regional Newspaper | Old Spice
March 24, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the cosmetics brand "Old Spice", in comparison to the total population.
The affinity for the newspapers "Stuttgarter Zeitung", "Der Tagesspiegel", "Nürnberger Zeitung" is considerably increased, while it is strongly decreased for the newspapers "Ostthüringer Zeitung", "Sächsische Zeitung", "Ostsee Zeitung".
This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have a preference for "Stuttgarter Zeitung" is increased by 91.25% .
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