Statistic regarding Old Spice customers: favorite movies

AIlon has analyzed 1554 people from Germany who have a very high affinity to Old Spice and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | Old Spice

March 24, 2022

This statistic visualizes the favorite movies of that part of the German population, with a high affinity for the cosmetics brand "Old Spice", compared to the total population. Extremely pronounced is the increased value for Star Wars, Fast and Furious, Game of Thrones, as well as the decreased value for Twilight, Fifty Shades of Grey, Titanic.

This bar chart visualizes, how a preference for the brand "Old Spice" correlates with an affinity for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "Star Wars" is increased by 12.09% .

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