Statistic regarding Old Spice customers: most popular womens magazines

AIlon has analyzed 1554 people from Germany who have a very high affinity to Old Spice and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | Old Spice

March 24, 2022

This statistic visualizes the favorite womens magazines of that part of the German population, with a high affinity for the cosmetics brand "Old Spice", in comparison to the total population. The preference for the magazines "Emotion" and "Petra" is moderately increased, while it is considerably decreased for the the magazines "Bild der Frau" and "Tina Magazin".

This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "Bild der Frau" is decreased by 79.4% .

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