Statistic regarding Old Spice customers: favorite brands for childrens products

AIlon has analyzed 1554 people from Germany who have a very high affinity to Old Spice and compared the mean values with a representative sample of the population.

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Children | Old Spice

March 24, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the cosmetics brand "Old Spice", compared to the total population. Especially pronounced is the increased value for Pampers, as well as the negative correlation with Fisher Price.

This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with an affinity for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have a preference for "Pampers" is increased by 90.44% .

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