Statistic regarding Old Spice customers: most popular financial companies

AIlon has analyzed 1554 people from Germany who have a very high affinity to Old Spice and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Old Spice

March 24, 2022

This statistic visualizes the preferred financial companies of that part of the German population, with a strong preference for the cosmetics brand "Old Spice", in comparison to the total population. The largest outliers in the positive range are: Comdirect, Ing, Dkv and in the negative range are: Sparkasse, Aok, Dak.

This bar chart visualizes, how a preference for the brand "Old Spice" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "Comdirect" is increased by 165.53% .

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