This study is based on a small sample and is not entirely current.
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Create current statisticsTravel Magazine | Old Spice
March 24, 2022
This statistic visualizes the most popular travel magazines of that part of the German population, with a strong preference for the cosmetics brand "Old Spice", compared to the total population.
The affinity for the magazine "Lufthansa Magazine" is clearly increased, while it is considerably decreased for the the magazine "Globetrotter Magazin".
This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with a preference for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "Lufthansa Magazine" is increased by 6.65% .
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