This study is based on a small sample and is not entirely current.
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Create current statisticsFamily Magazine | Old Spice
March 24, 2022
This statistic shows the most popular family magazines of that part of the German population, with a strong preference for the cosmetics brand "Old Spice", in comparison to the total population.
The preference for the magazines "Super Illu" and "Baby und Familie" is clearly decreased.
This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "Super Illu" is decreased by 49.46% .
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