Statistic regarding Old Spice customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 1554 people from Germany who have a very high affinity to Old Spice and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Old Spice

March 24, 2022

This statistic visualizes the favorite streaming services, film studios and (computer) games of that part of the German population, with a strong preference for the cosmetics brand "Old Spice", in comparison to the total population. Very pronounced is the positive relation to Nintendo, Electronic Arts, Ea Sports Fifa, as well as the decreased value for Nametests.Com, The Sims, Disney.

This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with an affinity for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "Nintendo" is increased by 57.47% .

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