Statistic regarding Old Spice customers: most popular fashion magazines

AIlon has analyzed 1554 people from Germany who have a very high affinity to Old Spice and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Magazine | Old Spice

March 24, 2022

This statistic visualizes the favored food magazines of that part of the German population, with a strong preference for the cosmetics brand "Old Spice", compared to the total population. The preference for the magazine "Lecker" is moderately increased, while it is clearly decreased for the the magazine "Mit Liebe - Das Genussmagazin".

This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with a preference for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have a preference for "Mit Liebe - Das Genussmagazin" is decreased by 31.32% .

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