Statistic regarding Old Spice customers: age distribution

AIlon has analyzed 1554 people from Germany who have a very high affinity to Old Spice and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Age distribution | Old Spice

March 24, 2022

This statistic visualizes the age distribution of that part of the German population, with a strong preference for the cosmetics brand "Old Spice", compared to the total population. The values for 31-40 years are increased, while the values ​​for 18-20 years are decreased in comparison to the total population.

This bar chart compares the "Old Spice" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute: 31-40 years is applicable to 29.97% of the "Old Spice" customers, in contrast to 15.5% for the total german population.

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