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Fashionfast | Old Spice
March 24, 2022
This statistic visualizes the preferred fast fashion brands of that part of the German population, with a high affinity for the cosmetics brand "Old Spice", in comparison to the total population.
Extremely noticeable is the positive correlation with S. Oliver, Esprit, H&M, as well as the decreased value for C&A, Kik, Primark.
This bar chart visualizes, how a preference for the brand "Old Spice" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "C&A" is decreased by 100.7% .
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