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Fashion | Old Spice
March 24, 2022
This statistic visualizes the favorite fashion brands of that part of the German population, with a high affinity for the cosmetics brand "Old Spice", in comparison to the total population.
Very noticeable is the positive correlation with Pierre Cardin, Karl Lagerfeld, Ansons, as well as the negative correlation with Takko, Nkd, Triumph.
This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "Pierre Cardin" is increased by 166.2% .
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