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Values | Old Spice
March 24, 2022
This statistic visualizes the most important values of that part of the German population, with a high affinity for the cosmetics brand "Old Spice", in comparison to the total population.
Very noticeable are the positive values for Human rights, Migration, Minimalism and the negative values for Astrology, Christianity, Religion.
This bar chart visualizes, how an affinity for the brand "Old Spice" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have a preference for "Human rights" is increased by 124.8% .
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