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Chemical | Old Spice
March 24, 2022
This statistic shows the favorite chemical companies of that part of the German population, with a strong preference for the cosmetics brand "Old Spice", compared to the total population.
Especially noticeable is the positive relation to Evonik, Aral, Shell, as well as the negative correlation with Henkel, Gazprom, Bayer Ag.
This bar chart visualizes, how a preference for the brand "Old Spice" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Old Spice" customers to have an affinity for "Evonik" is increased by 155.55% .
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