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Media channel affinities | Burberry
March 23, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a strong preference for the fashion label "Burberry", compared to the total population.
Very pronounced is the positive relation to Linkedin, Pinterest, Xing, as well as the decreased value for Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Burberry" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burberry" customers to have an affinity for "Linkedin" is increased by 128.01% .
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