Statistic regarding Burberry customers: favored values

AIlon has analyzed 4853 people from Germany who have a very high affinity to Burberry and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Values | Burberry

March 23, 2022

This statistic visualizes the favored values of that part of the German population, with a strong preference for the fashion label "Burberry", compared to the total population. Especially noticeable are the positive values for Human rights, Sustainability, Migration and the negative values for Christianity, Supports LGBT, Minimalism.

This bar chart visualizes, how an affinity for the brand "Burberry" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burberry" customers to have an affinity for "Human rights" is increased by 131.1% .

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