Statistic regarding About You customers: favorite actors

AIlon has analyzed 5415 people from Germany who have a very high affinity to About You and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Acting Influencer | About You

March 24, 2022

This statistic shows the favorite actors of that part of the German population, with a strong preference for the shopping brand "About You", compared to the total population. The largest outliers in the positive range are: Robert Pattinson, Matthias Schweighöfer, Emma Watson and in the negative range are: Bud Spencer, Terence Hill, Jason Statham.

This bar chart visualizes, how a preference for the brand "About You" correlates with a preference for the displayed Acting Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have a preference for "Robert Pattinson" is increased by 3.87% .

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