Statistic regarding About You customers: favorite energy companies

AIlon has analyzed 5415 people from Germany who have a very high affinity to About You and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Energy | About You

March 24, 2022

This statistic shows the favorite energy companies of that part of the German population, with a high affinity for the shopping brand "About You", compared to the total population. Extremely pronounced is the positive correlation with Eon, as well as the negative relation to Rwe.

This bar chart visualizes, how an affinity for the brand "About You" correlates with an affinity for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have an affinity for "Eon" is increased by 71.85% .

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