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Fashion | About You
March 24, 2022
This statistic visualizes the most popular fashion brands of that part of the German population, with a strong preference for the shopping brand "About You", in comparison to the total population.
Especially noticeable is the positive correlation with Mexx, Pimkie, Bench, as well as the decreased value for Adler, Nkd, Gerry Weber.
This bar chart visualizes, how an affinity for the brand "About You" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have a preference for "Mexx" is increased by 103.0% .
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