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Beauty | About You
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the shopping brand "About You", compared to the total population.
Especially pronounced is the increased value for Essence Cosmetics, Balea, Wella, as well as the decreased value for Gilette, Tresemme, Kiehls.
This bar chart visualizes, how a preference for the brand "About You" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have an affinity for "Essence Cosmetics" is increased by 93.21% .
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