Statistic regarding About You customers: favorite audio equipment companies

AIlon has analyzed 5415 people from Germany who have a very high affinity to About You and compared the mean values with a representative sample of the population.

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Music | About You

March 24, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a strong preference for the shopping brand "About You", in comparison to the total population. Especially pronounced is the increased value for Bose and Beats By Dre, as well as the decreased value for Marshall and Akg.

This bar chart visualizes, how a preference for the brand "About You" correlates with an affinity for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have a preference for "Bose" is increased by 54.23% .

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