This study is based on a small sample and is not entirely current.
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Mobility | About You
March 24, 2022
This statistic visualizes the favorite mobility service providers of that part of the German population, with a strong preference for the shopping brand "About You", in comparison to the total population.
Extremely noticeable is the increased value for Deutsche Bahn, Ryanair, Hvv, as well as the negative relation to Uber, Bosch E-Bike Systems, Airasia.
This bar chart visualizes, how an affinity for the brand "About You" correlates with an affinity for the displayed Mobility affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have an affinity for "Deutsche Bahn" is increased by 99.74% .
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