Statistic regarding About You customers: share of parents

AIlon has analyzed 5415 people from Germany who have a very high affinity to About You and compared the mean values with a representative sample of the population.

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Has Children | About You

March 24, 2022

This statistic shows the share of parents of that part of the German population, with a strong preference for the shopping brand "About You", in comparison to the total population. The numbers for No Children are increased, while the values for Has Children are decreased in comparison to the total population.

This bar chart compares the "About You" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute No Children is applicable to 50.57% of the "About You" customers, in contrast to 29.8230698% for the total german population.

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