Statistic regarding About You customers: most popular travel magazines

AIlon has analyzed 5415 people from Germany who have a very high affinity to About You and compared the mean values with a representative sample of the population.

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Travel Magazine | About You

March 24, 2022

This statistic visualizes the most popular travel magazines of that part of the German population, with a high affinity for the shopping brand "About You", compared to the total population. The affinity for the magazine "DAV Panorama" is clearly increased, while it is moderately decreased for the the magazine "Globetrotter Magazin".

This bar chart visualizes, how a preference for the brand "About You" correlates with an affinity for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have a preference for "Globetrotter Magazin" is decreased by 0.26% .

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