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Regional Newspaper | About You
March 24, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a high affinity for the shopping brand "About You", compared to the total population.
The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is considerably increased, while it is clearly decreased for the newspapers "Rheinische Post", "Mittelbayerische Zeitung", "Lippische Landeszeitung".
This bar chart visualizes, how a preference for the brand "About You" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have an affinity for "Der Tagesspiegel" is increased by 68.73% .
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