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Automotive Influencer | About You
March 24, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the shopping brand "About You", compared to the total population.
Especially pronounced is the positive correlation with GerCollector and Seb Delanney, as well as the negative relation to Querly and Matthias Malmedie.
This bar chart visualizes, how a preference for the brand "About You" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have a preference for "Querly" is decreased by 0.95% .
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