This study is based on a small sample and is not entirely current.
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Shopping | About You
March 24, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the shopping brand "About You", in comparison to the total population.
The largest outliers in the positive range are: About You, Zalando, Wayfair and in the negative range are: Fielmann, Guenstiger.De, Bader.
This bar chart visualizes, how a preference for the brand "About You" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have an affinity for "About You" is increased by 135.15% .
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